Tribolum.com Making Light of Things

Companies usually get all freaked out when the blogosphere says something negative about their product. But here’s a model example of how you should deal with it.

Factory City writes about “neat Mac apps that help you concentrate”. He writes about Pzizz, an application which he says is useful but expensive. Rather than enter into a debate justifying the arguably high price, Edward Laing from Pzizz leaves a comment on the blog giving Factory City readers a discount.

So here you have it. Great execution, Edward!

What do you do if you have a really crappy product and the blogosphere picks up on it? Sorry dude, there’s no cure for a lousy product in the new economy. You may cheat us of a quick buck, but we communicate too fast for you to make a long-term career hoodwinking us.