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Real Authentic Fare

Gary Vaynerchuk at New Media Expo 2008

Gary Vaynerchuk’s keynote at the New Media Expo here in Las Vegas wasn’t particularly illuminating, but reiterated the principles which we all know.

People want authentic content. Consumers are tired of corporate speak. They are tired of companies and organisations spamming them with perfectly edited copies and hiding behind a mask of disconnectedness. “Why else do they watch reality TV?”, Gary hammers home, almost shouting.

Points he brought up: