Digital Duplication

The whole move towards digital media over the old analogue systems used to be the ability to create perfect replicas. For the marketer, it was heaven. It meant that one could produce millions upon millions of copies, every one as good as the first. Photos, movies, music, data…you name it. For the consumer it meant that we got nothing but the best. No unnecessary noise from the duplication process. "Media sharing".
The digital age also opened a lot more than just the duplication of media. We created virtual relationships, instituted businesses that produced no tangible goods, recreated scenarios never thought possible in history. Through massive online gaming worlds like EverQuest, we even created lives for ourselves which would have otherwise been impossible.
Though one can argue that it has been a liberation of the imagination, the digital world that we seem sucked into seems to lack the authenticity of the physical. The very selling point of the digital standard stops here. We can string together as many emoticons we can think of, but they do not fully express a true smile. We live lives in front of the computer, and despite of the very real human presence on the other end, its intangibility isolates us – we scream into a vacumn in which the silence deafens us.
Much as I would like to believe that the computing age offers us so many new means by which to do good, I'd much rather be looking you in the eye right now. Having a milk-shake or whatever you wish to order. Maybe engaged in debate. Maybe falling in love.
🙂 … that simply will not do.

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