Going Down in Flames

Fire is undoubtedly one of the hardest themes to design. The last time I tried a layout that was predominantly red, I had immediate feedback from a few readers saying they had thought they stumbled upon a porn site by mistake.
Though my previous layout did use red for the top banner, I took the safe route and had loads of white to offset the colour's intensity. It ended up looking like a big <a href="">meetup</a> sticker or the <a href="">Singapore flag</a>.

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