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Wow is the new Yawn

Took half a day's leave to spend time with Faith on her birthday. I didn't have anything special planned, so we had ourselves a nice sandwich lunch before dropping by the <abbr title="Information Technology">IT</abbr> show to take a look-see.
<a href="http://www.flickr.com/photos/annegirl/414656834/"><img src="http://farm1.static.flickr.com/184/414656834_1b61a593f4_m.jpg" width="240" height="180" alt="Vista at Singapore IT Show" class="img-right" /></a>Microsoft was there promoting Vista, and to put it quite bluntly, doing a terrible job at it. What Microsoft needs to understand is that operating systems aren't very exciting. The general populace does not care if you now have 128-bit encryption over the old 64-bit. We just want our operating systems to work. The guy at the booth seemed was banging home the fact that Vista came with 24/7 online support.
"A group of mechanics are on call with every purchase of a Bentley". Woohoo.
Steve Jobs on the other hand, has it nailed down. Rather than promising you the "wow", his presentations traditionally end with Steve saying, "just one more thing", and he produces something that blows everyone's mind.
Rather than selling the customer an attribute of the product, Apple does a fine job of concentrating on what the customer <strong>can do</strong> with the new product. It's about applications, not operating systems. What can I now do that I couldn't do before? That's the important question, because that's what would make me cool. And that's what people would pay for.

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