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Apple Inc. becomes the Dark Side

We sold ourselves to the underdog. Then when the dog grew up, it bit us.
I was one of the early adopters who purchased the <a href="http://apple.com/ipodtouch/">iPod Touch</a>. I didn't really need one – I already had an older iPod Video.
The iPod touch was the first time I felt shortchanged from the get-go. Apple always had this wonderful glow about them – their products would deliver the best technology had to offer in a sleek beautiful package. The iPod Touch could have been so much more, but Apple chose to cripple many features, delivering a merely passable product. I held on to the hope future software updates from Apple would fully realise the iPod Touch's potential. I <a href="http://jailbreakme.com/">jailbroke</a> my iPod Touch once and experienced the fullness of a real programmable device in my hand. I chose to update the firmware, disabling all the amazing 3rd party applications I had installed because I foolishly believed that Apple would eventually come through and outshine anything these 3rd party developers could produce.
I believed in the altruistic front Apple put up. I believed Steve Jobs when he said he was forced to incorporate <abbr title="Digital Rights Management">DRM</abbr> into all mp3s sold on iTunes because the record labels dictated so. I knew full well that the inclusion of DRM also locked us all into only using iPods for our music. But iPods would be the best players the technological world could possibly offer, right?
So forgive me if I was terribly upset last night when Steve Jobs announced some new enhancements for my iPod Touch. I'd get five new applications: email, stocks, google maps, notes and weather. They're not mind-blowing by <strong>any</strong> standards. I'd have expected Microsoft to wow me more. The best part was that Apple expected iPod Touch owners to shell out $20 to have them installed, while anyone who bought a new iPod Touch would have them for free. Microsoft added functionality to their Zune product line for free. Hell has frozen over.
We were penalised for jumping in early. Exactly what Apple did when they made early adopters of the iPhone pay $200 more than customers who bought it 2 months after it was launched.
It doesn't pay to be a Mac zealot. It doesn't pay to believe in Apple, or any corporation. We all knew corporations exist solely to make money, but we hoped our Apple would be different.
Now we know better than to blindly believe. Apple will no longer enjoy the benefit of the doubt – it will have to earn our dollars the hard way.

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